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IRVAN Provider
Information Page
IRVAN is poised to set worldwide
standards for the video home tour industry. By
following a few simple guidelines, we can help ensure that
you are properly positioned to take advantage of this new
market.
Q) What
equipment do I need to be an IRVAN provider?
A) The equipment
requirements to be an IRVAN provider are relatively
simple. You need a DV or mini-DV camera, a tripod
(preferably fluid head), and a business card. We can
purchase equipment in bulk from various providers so let
us know if you find yourself in need of equipment.
We would be happy to assemble an equipment quote.
Q) How do
I get started?
A) It is not difficult to start creating
video home tours. Your first step is to send in a
sample tape. Once you are approved as an IRVAN
provider you can start using our name, logo and sales
materials. The tours that you sell and shoot are
edited in our studio (or by an approved production house)
and posted to our servers.
Q) There are
four key steps to creating a REVIS video tour.
- Sales- Obviously, a tour
can not be created until someone approaches an agent
and sells the idea. Luckily, the product
generally sells itself. Your ability to explain
the technology and its benefits will have a direct
effect on your success as a sales person.
- Videography- Once an
agent agrees to purchase a video tour, a time should
be scheduled to capture the footage. Your
videographer needs to show up on time and work
expeditiously. Please speak with a member of the
REVIS support staff for some ideas on how to
ensure that you are capturing the highest quality
footage possible.
- Editing- Once captured, the
footage needs to be assembled in the appropriate
order. Music-beds are added as well as
voiceovers (if requested).
- Compression, posting, hosting and
development- This is the nuts and bolts of
ensuring that this product is successful. The
same compression settings and delivery methods will be
used for every tour created. All tours are
uploaded to our servers and the appropriate contact
information is added. We will be responsible for
creating and maintaining the network of IRVAN agents
and advertising the REVIS brand. We will also
strive to keep up to date on the most current codecs,
compression options and industry trends.
Q) What
am I responsible for?
A) As an IRVAN provider, you will be
responsible for 50% of the production process. In
other words, you will need to handle the first two steps
(sales and videography). REVIS will be responsible
for the last two steps of the process (editing and
posting). If you are editing your own tours as an
approved production house, then you are responsible for
steps 1, 2 and 3.
Q) How do
we (you and REVIS) make money?
A) As an IRVAN provider, you will bill
approximately $149 per tour for the first five scenes and
$25 for each additional scene. Our basic tour includes the following:
- Professionally Edited Video Tour (5
Scenes)
- High & Low Speed Internet
Compression Of The Tour
- Background Music
- 3 Months Of Web Hosting
- Email Link To Forward To Potential
Buyers
- Posting To MLS (if available in your
area)
- Membership in the International Real
Estate Video Affiliate Network
The following items can be added for an
additional cost:
- Each Additional Scene: $25
- "Glidecam Tour": $75 [sample]
- Text Overlay Of Key Features: $10/Scene [sample]
- Professional Quality Voice Over: ~$100 [sample]
- 3 Additional Months Of Web Hosting: ~$30
- Sketch Rendering/Special Effects: $25/effect
- Logo Watermark (Bottom Right Corner): $50 [sample]
- Digital Photography: Call For Quote
- Mini-CD or Business Card: $3 ea. (50 minimum)
- Looping DVD (For Home Shows & Retail Display): Call
These samples below should help you
understand the process. Call us if you have any
questions. Here is a simplified tour invoice for a
typical REVIS video tour:
| Basic Tour |
$149.00 |
| 5 Additional Scenes |
$125.00 |
| Voice-Over |
$100.00 |
| Total |
$374.00 |
Here is an overview of how that cash
would be distributed:
| Sales
(25%) |
$93.50 |
| Videography
(25%) |
$93.50 |
| Editing
(25%) |
$93.50 |
| Compression,
posting, hosting and development (25%) |
$93.50 |
| Total |
$374.00 |
You will be responsible for paying REVIS
50% of the total tour cost. You will retain the
other 50%. As a standard IRVAN Provider, you would make
$187 on the above sample. If you are an
authorized IRVAN editor / production house and will be
editing your own tours, you will retain 75% of the tour
cost. For the sample above, you would make $280.50.
Q) Why do
I need to be approved as a REVIS provider or editor?
A) As a company, REVIS has a vested interest in
making sure that there are adequate quality control
measures in place. This ensures that our tours look
and function better than our competition. This is an
important part of our responsibility to protect our brand
and your reputation with your clients. By utilizing
only authorized IRVAN Providers we can be confident that
our products will stand out.
Q) How
does the process work?
A) All applicants will be asked to submit a
sample tape to our selection committee. This seven
person committee consists of two full time real estate
agents, three members of the general public and one
representative from our management staff. The
selection committee is responsible for determining which
editors are approved and will attempt to provide feedback
for those who are not. Your REVIS representative can
give you some guidelines that can dramatically enhance the
likelihood that you are accepted. Applicants
interested in being an IRVAN provider can simply
send in their raw footage on mini DV or DV tape.
If you would like to be considered as an IRVAN editor,
please contact us via telephone or email.
Q) What
should I include in my sample tape?
A) Follow these important guidelines when
creating your sample tape:
- Use a tripod. We do not post
tours that are shot without the use of some type of
quality image stabilization.
- Use a wide angle lens. There
are a number of manufacturers that create wide angle
adaptors for most prosumer and consumer DV camcorders.
- Keep it simple! Do not add any
voiceover tracks or still images to your tape.
Concentrate on smooth pans and useful angles.
- Pick your scenes before you shoot.
For your sample tape, 5 - 10 scenes is adequate.
For regular video tours, the agent or homeowner will
determine the number of scenes to be filmed.
- Do not use any on camera talent.
(In other words. do not film the Real Estate Agent as
they try to walk you through the house.)
Q) Can you make
some suggestions on how I can make my first tour a
success?
- Shoot smooth pans of each scene.
- Pick the best angle for the room you
are shooting and pan slowly from the left to the
right.
- If you bump the camera or the pan is
not smooth enough, simply start again.
- If you make a mistake, simply stop
recording, reset the camera to your start point and
begin again. Do this until you are happy that
you have captured a useable pan in both directions.
- Repeat this from right to left.
Be sure that you provide our editor with enough
options to select opposing directions for each
successive scene. The last thing users want to
see is a tour that constantly spirals in the same
direction.
- Use your zoom button sparingly.
It is OK to focus on a particular room feature and
slowly pull away while you pan in either direction.
Just remember not to overuse this effect.
- DO NOT REWIND YOUR TAPE ONCE YOU GET
STARTED! If you rewind the tape once you begin
recording, it can invalidate your time code. Our
editors rely on this time code to capture your footage
to our computers. Keeping the time code
consistent helps make this an easier task.
Q) What
scenes should be included in a REVIS Video Tour?
A) A typical tour might include the following
scenes:
- Front of the house / front yard
- Foyer or entry
- Formal dining room
- Living room
- Kitchen
- Master bedroom
- Master bath
- Bonus Room / Recreation Room
- Backyard
Feel free to view some of the sample
tours in our portfolio to get a feel for the types of
scenes that we like to incorporate in our tours.
Q) Can I
be a part-time IRVAN provider?
A) Yes, however, most providers are surprised at
the amount of business they able to produce with a little
effort. Many providers initially try to function as
both a salesperson and a videographer to cut costs.
If you fall into this category, don't be surprised if you
find that you do not have time to do both jobs.
Don't be afraid to hire a sales person early on.
Q) Can I
edit my own tours?
A) In order to edit tours on behalf of REVIS you
must be an approved production house. We want to
ensure that all REVIS tours are similar in style and
structure. If you are an approved IRVAN video editor
you can edit your own tours. As an IRVAN editor, you
will be asked to adhere to a very specific set of rules.
Q) Will I
receive sales support from REVIS?
A) Absolutely! We speak with agents
everyday and can help prepare you for any objections that
you may run into. You can also count on us to keep
you up to speed on industry trends and emerging
technology. You will have access to our logos and
corporate branding, and we can provide you with marketing
and promotional flyer templates. Let us know what
you need to be successful and we will do our best to make
it happen.
The Next Step...
The
next step for you to become an IRVAN provider is to submit your sample
tape and a brief letter telling us about you or your
company.
Real
Estate Video Imaging Systems, Inc.
ATTN: IRVAN
2207 Baycourt Trail
Suite 200
Hillsborough, NC 27278
Remember, the
tape format should be DV or mini-DV. The footage
should be an unedited video tour of a house, condo,
townhouse or apartment. Please do not send a
“generic” portfolio tape or a tour that is already
edited. We need to see the raw
footage of a particular property shot in the same style
that you would be sending to us once approved as a
provider.
Tapes are reviewed monthly. The sooner you are
approved, the sooner you can begin creating tours.
Our purpose
in establishing an international standard is to ensure
that there are consistent elements in each REVIS branded
tour. Our goal is to maintain
quality standards and consistent delivery mediums.
For this reason, we do have some basic standards that must
be adhered to by all IRVAN providers. These
standards are not a static set of rules. These
standards will fluctuate as the industry develops.
They are not complex or difficult to adhere to, however,
in order to ensure the highest rate of success for our
product, we insist that they be followed. All tours
must be shot using a wide angle lens or wide angle lens
attachment and the camera must be mounted to a tripod.
Send your tapes on the same day that the tour is captured
and provide us with your feedback.
As an IRVAN provider, you retain your autonomy. You
have the ability to run your business as you see fit.
We will not interfere with the manner in which you operate
your business, however, we do ask that you keep your
appointments, show up on time and deliver your product
expeditiously. Please do not promise what you can
not deliver. Our name will be branded on the tour
and we reserve the right to chose the providers that we do
business with. We will periodically perform quality
control surveys and reserve the right to refuse or remove
IRVAN membership at any time.
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