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Public Relations campaigns do not typically provide
immediate results that are easily
quantifiable. Over time, however; you can see
that implementing a strong PR campaign to coincide
with online and offline product launches or specials
can result in measurable growth. REVIS can
provide you with the viral content needed to make engaging information available to your website
viewers, media outlets and other interested
parties.
Consider the following quote from an article
written by Heidi Cohen with Riverside Marketing
Strategies:
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In
a connected, digital world, PR isn't just
about the press release; it's about connecting
with customers. PR is an integral part of a
multi-channel marketing program. At its best,
PR is the communications, media-focused
component of a broader marketing campaign.
With well-thought-out goals, a good
understanding of your target markets, enabling
technology, and a cleaver, relevant hook, PR
can be one of the most cost-effective tools
for spreading the word.
Source:
More Than a Press Release Extending Your Online PR Efforts |
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