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| INDUSTRY NEWS |
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Rich Media, Video Tour
& Other Streaming Video News
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| Whether you're in the hotel, property
management or real Estate industry, online marketing and
content is critical to the growth of your business. Our goal is to remain up to speed on current
industry trends. As a result, we have a large
collection of news articles and press releases that pertain
to rich media and streaming video tour technology.
Please take a look at some of the data that we have
collected. Feel free to check back often and we'll
keep you apprised as to how the industry is progressing!
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The Coming Year in
Online Marketing
Technology outlook for video tours. |
Excerpt: "We're going to see a lot of
video assets move online. We're doing a lot with original
video, and that's going to increase.
Source: The Coming Year in Online Marketing |
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Online travelers increasingly book direct.
The importance for hoteliers to have a compelling online
presence. |
Excerpt: “People are going to online travel
agents, finding the flight or hotel they want, then going
direct to the supplier to buy it in the hope of saving some
money,”
Source: You paid how much - Sunday Times - Times Online |
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Real Estate Technology Watchlist
See the tech trends that will help you move your inventory. |
Excerpt: "The start of the New Year
invites predictions about what’s ahead on every front,
including technology. But with new technology offerings
constantly seeking your attention, it can be daunting to
determine what you should invest in."
Source:
Tech Watch Technology to Consider in the New Year |
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Video Can Be Powerful Lure for Customers
Learn how Real Estate Video Tours can engage your website
users and build user loyalty. |
Excerpt: "Video
can be a very powerful way to engage your site visitors and
help turn them into serious prospects. But to work, it has
to be done right."
Source:
Realtor Magazine Online |
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Use
Integrated Marketing To Deliver Results
If you're looking to maximize the return on your marketing
spend, than you need to develop an integrated marketing
campaign. |
Excerpt: “Integrated marketing can also
mean a marketing campaign that leverages the power of
different media types to move a suspect through the process
of becoming a customer.
Source:
Use Integrated Marketing to Deliver Results |
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Online hotel marketers are looking for
direct conversion.
Online advertising will grow to $18.9 billion by 2010 |
Excerpt: "Video content is also growing
online and will be the next big opportunity for online
advertising."
Source: Online hotel marketers are looking for direct conversion |
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World travel expected to rise 4% to 5% in
2006
Prepare for an increase in the number of visitors in 2006 |
Excerpt: "International tourist
arrivals in 2005 is estimated at 808 million, up from 766
million in 2004.
Source: World travel expected to rise 4% to 5% in 2006 |
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Rich Media Leaves Strongest Impressions
Learn how rich media, including online video tours, can
be a powerful tool for exposure. |
Excerpt: “RICH
MEDIA, INCLUDING FLASH AND streaming ads, have a greater
effect on advertisers' brand metrics than JPEG and GIF ads"
Source:
MediaPost Publications |
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56 percent of U.S. internet population
views streaming video.
Viewing streaming videos online has become an integral part
of web surfing habits for millions of internet users. |
Excerpt:
"In June 2005, more than 94 million people in the U.S.,
or 56 percent of the domestic Internet population, viewed a
streaming video online."
Source: comScore Media Metrix |
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No Info, No Sales!
Don't let your users get away. Provide answers to
their questions with compelling Rich Media content. |
Excerpt: "94 per cent [of internet
users] abandoned transactions due to a lack of
information, whilst 66 per cent would usually switch to a
competitor site."
Source:
Netimperative |
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Tools for social marketing
Social or viral marketing, like video tours, carry
increasingly more weight with consumers. |
Excerpt: "Consumers’ trust in
traditional forms of advertising is waning."
Source:
Tools for social marketing |
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Travel: Internet search overtakes
word-of-mouth
The internet has become the most powerful tool for consumers
booking travel. |
Excerpt: “Internet searches are overtaking
personal recommendations as the preferred means of obtaining
travel information."
Source:
Travel Internet search overtakes word-of-mouth |
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Why Rich Media Is The Only Media
Experts suggest that all media planned and placed
should now be rich media. |
Excerpt: "By the end of 2008 there will
be more than 157 million people in the United States
accessing the web via broadband."
Source: iMedia Connection Why Rich Media is the Only Media |
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Reaching the Travel Audience
Cities that created websites to attract visitors saw a
massive influx of tourism. |
Excerpt: "The internet can offer the
smart destination marketers a strategic advantage over much
larger competitors, when they leverage their superior
content relevancy in search engines, and invest in
leading-edge interactive marketing tactics that research
indicates online travelers respond to most."
Source:
iMedia Connection Reaching the Travel Audience |
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Mobile Deals Dominate Headlines
Web video is being implemented on a large scale and companies
are allocating fiscal resources to ensure success. |
Excerpt: "Coldwell Banker Real Estate
this week launched a streaming video service that helps site
visitors with the real estate buying and selling process.
Upon visiting the site, consumers are greeted with a
three-minute extension of currently running TV commercials.
Source:
iMedia Connection Mobile Deals Dominate Headlines |
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New Video Channels, New Ad Creativity
Analysts and experts encourage marketers to create video
tour content specifically targeted to web users. |
Excerpt: "moving from the simple HTML
plus graphics world of 1996 to the multitude of different
options today was a move "from cave paintings to rocket
science in 10 years."
Source:
iMedia Connection Breakthrough '06 Summit Coverage |
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The Evolution of Rich Media
Learn how rich media and online video content has become the
future of online exposure. |
Excerpt: "Over the next several years,
Macromedia issued several updates to Flash. Most of these
were improvements that have changed the nature of Flash from
a simple Web drawing and animation package to a full
multimedia development environment."
Source:
iMedia Connection The Evolution of Rich Media |
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Consumers grumpy with online travel
agencies and hotel sites
Make a good first impression with your site visitors and see
why they aren't happy with your current web offerings. |
Excerpt: "Consumers are less satisfied
generally with the experience provided by hotel and lodging
sites."
Source: Consumers grumpy with online travel agencies and hotel sites |
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Four Crystal Ball Predictions
Take a look at where online video tours are headed in 2006
and beyond. |
Excerpt: "It's an exciting time in video
for all players: consumers, content providers, manufacturers
and, of course, advertisers."
Source:
iMedia Connection Video New Marketing Opportunities - Four
Crystal Ball Predictions |
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New Kinds of Video Content
The internet is forcing a paradigm shift in the way
businesses view video advertising. |
Excerpt: "One key change in video -- one that will
most likely take many years to come into full force -- is
the release from specific time segments of video
programming."
Source: iMedia Connection Video New Marketing Opportunities - New Kinds of Video Content |
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Travelers find the Web to be most
useful as an information source
Don't underestimate the impact online videos can have on
the ability of your website to generate revenue. |
Excerpt: "Three-quarters of U.S. adult respondents
who have ever taken a vacation say they visit three or
more Web sites when researching and/or booking their
vacation plans, according to a recent survey commissioned
by MSN and conducted by Harris Interactive. (3/2/2006)
Source:
Eyefortravel.com - Travel Distribution News, Events and Analysis |
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